Just around the corner from my flat in Hove is Canham & Sons, a butcher of the highest order, with queues snaking out of the front door at weekends. If you’re in Hove and you need raw flesh, Canham & Sons is the place to go.
Christmas time is especially busy for butchers and I came across an interesting piece of systems design when I called in for a scotch egg today. The photo below shows the inside of the shop and it’s worth clicking on the image to see the large version and full detail.
It shows a bustling butchers, full of people waiting to be served, sausages and game hung in the window, joints of beef on show, and eggs piled high on the counter. But take a look at the back wall, which normally consists of a tiled and mirrored surface. Virtually all of it is covered in leaves of paper from a simple notepad. Each one represents a Christmas order: a small turkey for Jeremy, a large goose for Rosemary, a whole smoked ham for J. Reed, and a rib of beef for 8 people for Hartwell – just four of over five hundred orders. All orders have a name and a number and are hung more-or-less alphabetically in a defined grid.
Instantly one sees what Christmas, or more precisely Christmas Eve, means for a butcher, and can understand the customer base that supports the business. The ‘wall of orders’ fulfills a number of functions simultaneously and therein lies its design genius.
First, it’s a simple visual representation of how popular the butcher is – 500 people can’t be wrong! Second, it provides a sense of a well-managed and well-ordered butcher. Third, it values every single customer by giving them, equally, a small piece of real-estate on the wall (and providing a nice reminder should anyone want to check that they really did make that order). Fourth, as it builds up it provides a sense of the coming event, like a meat-themed advent calendar.
Most of all, however, it works on Christmas Eve, when a whole team need to match their customers to their meat. Rather than having an order book to rifle through, or a database to access – both ‘one-at-a-time’ processes – it provides a parallel but pretty much failsafe way for multiple people to work together. It also provides another visual reminder of how many orders there are to go, as they are taken off the wall, one by one. This time a reversed, meat-themed, advent calendar.
The simple understanding that such a system provides – to employees, to customers, to the passing photographer – represents a kind of joie de vivre that few commercial design systems produce, and all without a Post-It note in sight. Christmas orders could so easily be a drudge of queuing, checking, confirming, but at Canham & Sons they are turned into a performance of, if not democracy, then at least benign dictatorship, or something like community.