Gasoline Stations: Signifiers of Future’s Past

The artist Ed Ruscha loves a Gas Station. From Arizona to Oklahoma to Texas to LA, Ed recorded twenty six of them in his book Twenty Six Gasoline Stations (to go with Thirty Four Parking Lots). These roadside pavilions stand with their reassuring brand out front, beckoning to the long distance motorist – modern forms in the face of wild nature – we’re here to keep you going, they say, why don’t you stop by?

Ruscha explains why he is interested in the gas station as a form:

“I would look at a building and disregard the purpose of that building (in this case a commercial outlet to sell gasoline).  I was really more interested in this crazy little design that was repeated by all the gas companies to make stations with an overhang to create shade for their customers.  It seemed to me a very beautiful statement.”[1]

Gas in the tank keeps the world economy going too and Standard Oil, shown in one of Ruscha’s Gasoline Station photos below, was once the world’s largest corporation.

Ed Ruscha Gas Station Photo

Ruscha takes this image and stylises it in the drawing below (and subsequent painting), simplifying the form and accentuating the perspective so the viewer feels smaller and the building more dynamic; maybe even hubristic.

Ed Ruscha Gas Station Drawing

Ruscha likens the image he produced to railroad tracks, the camera down low:

“So [the train] appeared as though it was coming from nowhere, from a little point in the distance, to suddenly filling your total range of vision.  In a sense, that’s what the Standard gas station is doing.  It’s super drama.”

The gas station becomes abstract and generic too – the shop is blanked out to foreground the four pumps and the ‘Standard’ sign. We could be anywhere in America now, but it is a vision, or reflection, of modernity – in architecture, in service, and in the victory of the automobile and mobility. The artistic statement, of course, is ambiguous; the celebration, if it is there at all, carries undercurrents; of Hopper-like loneliness and alienation, of urban fragility, of corporate dominance, of Hollywood glamour.

Perhaps inspired by Ruscha’s inspiration (or the Hollywood glamour) I too have become a connoisseur of gas stations – the US and the UK variety – particularly gas stations that have closed down, leaving Ruscha-like abstractions of themselves; frozen at a time when the petroleum ran out (at least for the locality).

I came across a good example recently in West Sussex, an ex-Esso petrol station with the pumps still intact. Esso, coincidently, were one of the off-shoots of Standard Oil when it was broken up for being a monopoly – the S and O of Standard Oil forming the phonetic Esso.

Esso Garage

This time though, rather than a sense of modern design’s triumph over nature, there was a sense of nature beginning to re-take control. The spiders’ webs on the pump handles and weeds beginning to push through the concrete a testament to the first signs of ruin.

Petrol Pump

There was an eerie, pre-apocalyptic feel to the place, like the oil had run out not just in the locality, but in the rest of the country too, the pumps stuck at a time when unleaded cost 98.9 pence per litre.  Less super drama, more like the end of the road.

Petrol pump reading

Today it is Apple who are the world’s largest company, with Google not too far behind. Tech companies have overtaken the oil giants but they need energy to function and fossil fuels are falling out of fashion. In 20 years there may be many more gas stations in ruins – signifiers, not of progress and modernity, as in the 1962 of Ruscha, but relics of a past when we took and took and took from the earth until there was no more.

 

[1] Wolf, S. (2004) Ed Ruscha and Photography, Whitney Museum of American Art.

[2] Ibid.

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2 comments

  1. Your concluding remark is interesting to me. Information technology companies, being among the largest consumers of energy, also have a stake in seeing energy companies retain their value in order to keep costs from spiraling out of control. Consequently, with their large financial and technical capacity, info tech can spin messages about energy efficiency which play all side while their official activities relating to energy progress on timelines which, though often ‘Green’ in nature are oriented to slow decomposition through the market, backing only niche penetrations around the periphery of the dominant energy forms so as not to upset the apple cart, as it were.
    The future past, I think, will be an apt expression for some time to come. There will likely be plenty of room for coffee table books depicting successive generations of these wonderful monotopia monuments and the constructions and behaviors around them.

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