There was an interesting article  in The Observer this weekend by Paul Mason, the Economics editor for Channel 4, and author of a new book called Postcapitalism: A Guide to our Future. The article argues (as I assume the book does) that information can form the productive core of a world beyond capitalism – a freer, networked, more idea-driven world. A world where openness and collaboration will be key. To get to that world Mason points to both the creative and productive aspects of design thinking. Towards the end of the article he summarises:
“The power of imagination will become critical. In an information society, no thought, debate or dream is wasted – whether conceived in a tent camp, prison cell or the table football space of a startup company.
“As with virtual manufacturing, in the transition to postcapitalism the work done at the design stage can reduce mistakes in the implementation stage. And the design of the postcapitalist world, as with software, can be modular. Different people can work on it in different places, at different speeds, with relative autonomy from each other.”
“We need more than just a bunch of utopian dreams and small-scale horizontal projects. We need a project based on reason, evidence and testable designs, that cuts with the grain of history and is sustainable by the planet. And we need to get on with it.”
On a first reading I nodded my head, connecting with what was said – the value of ideas from areas least expected, the need for imagination, the intrinsic relevance of design, and particularly the open-source nature of the postcapitalism project.
But rewind a bit and read about that modular design process again and it all begins to sound a bit, well, 1970s. Right down to the ‘post’ prefix of the book title.
In previous posts I’ve talked about the economics of intangible goods, about open-source design processes and about how design thinking can be appropriated for good or bad. Mason’s article does kind of add all those things up in a thought-provoking way, but I’m just wondering, now that governments around the world are on to design in a big way , if Postcapitalism might just be Capitalism by Design.
 Mason, P (2015) The End of Capitalism has Begun, The Observer, Sunday 19th July.