Two quotes caught my eye recently, both about the nature of ideas in the creative process. One is from an international artist and the other is from an international designer, see if you can tell which is which:
Here is the first, from Person 1:
“Between an idea and doing something, there’s a bridge. First you make a sketch, it’s a small doodle but it’s amazing, at that moment you have changed the world! Then you might do another drawing, a cardboard model, add colour, put it into a computer, maybe a scientist assists. The assumption in our society is that creativity lies within these choices, between cardboard and wood, red and blue, floor or ceiling, but it doesn’t. It is in the quality of the way it grips the world.”
And here is the second, from Person 2:
“I don’t know anybody who has just had an idea and then will stand up in front of a group of people and try to explain this vague thought. So it tends to be exclusive and fragile. When you make the very first physical manifestation of what the idea [is], everything changes. It’s the most profound shift because it’s not exclusive any more, it’s not so open to interpretation, it’s there, and it includes a lot of people. The ideas aren’t the most difficult bit, it’s the actually making them real. Giving an idea body is very hard.”
So ideas, according to the two people above, are neither in the thought or the thing, but in ‘the quality of the way an idea grips the world’, in the case of the first quote, or ‘making [the idea] real’, in the case of the second quote. It’s in how the embodied idea forces its way into the world.
Two more clues:
Person 1 has a studio that employs ninety people: architects, engineers, technicians, and two cooks. Person 2 works for a global computer corporation. Getting warm yet?
The fact that it is difficult to tell who is who in the above quotes reveals a similarity between art and design that is often overlooked; roughly speaking, the emergent quality of things. Both are iterative processes of making, to find out what is or might be. And this is a delicate process, easy to disrupt by too much exposure, too soon. An artist or designer must be able to handle fragility and uncertainty, nourishing and nurturing an idea whenever the opportunity arises – in making, in testing, in conversation, in thought.
That’s why a supportive environment is so vital to creative processes; to help both the nourishing and nurturing and in determining the degree to which an idea grips the world. The studio is the traditional environment that supports the growth and exploration of ideas – in music recording, across the arts, and design – but ideas of what a studio can be are opening up and going online. In the words of Person 1: “The studio is not a closed unit, it’s an instrumental part of society; creativity is about interdependence”.
That says something about the way we should value creativity in society, I think, as something that both generates growth and connects expertise around a common discourse. That might be a design discourse or an artistic discourse, but the effects are the same: compelling ideas that show us how we should live, and help us to live better.
So I’ll leave the last word to Person 2:
“[The creative process] is the most extraordinary process. The way that it comes from nothing. When you step back and you think about it, it’s bizarre, that it’s Wednesday afternoon at 3 and there’s nothing. There is nothing at all. And then at 5, there’s an idea…”
And who are the people?
Well, Person 1 is Danish-Icelandic artist Olafur Eliasson, famous for the 2006 ‘Weather Project’ setting sun in the Turbine Hall at London’s Tate Modern, and Person 2 is the British head of Design at Apple Computers, Jonathan Ive.
Not so different, really.
Design Education is Tragic says Jonathan Ive, Dezeen, November 2014, http://tinyurl.com/mju3pkf
His Place in the Sun, Olafur Eliasson tells Jackie Wullschlager about the challenge of staging an immersive spectacle at the museum of France’s richest man, Financial Times Weekend, 6-7th September, 2014.