Since visiting the Bilbao Guggenheim in 2001 and seeing his flowery, supersize Westland terrier, I’ve been interested in Jeff Koons without actually being a fan. But in the following quote – from an interview with David Sylvester – he nails, for me, how the fascination with modern products originates at the breakfast table. It brings a Freudian, psychological, perspective into play that I hadn’t quite grasped, and which explains my early fixations with Kellogg’s multi-cereal packs (a different one every day!).
“Childhood’s important to me, and it’s when I first came into contact with art. This happened when I was around four or five. One of the greatest pleasures I remember is looking at a cereal box. It’s a kind of sexual experience at that age because of the milk. You’ve been weaned off your mother, and you’re eating cereal with milk, and visually you can’t get tired of the box. I mean, you sit there, and you look at the front, and you look at the back. Then maybe the next day you pull out that box again, and you’re just still amazed by it; you never tire of the amazement. You know, all of life is like that or can be like that. It’s just about being able to find amazement in things.”